The world of today is not just driven by technology and the internet. If anything, it is even more driven by data. Data is everything. Data is everywhere. And we take the modern commodity that is data more seriously than anyone else.
The thing about data is that your firm’s data is of no use to anyone just sitting on a computer server. In the right hands, your company’s precious data can be analyzed to provide insights into the directions your company should grow in, the audiences you should be targeting, the feasibility of various campaigns and projects, and the risks and pitfalls you will have to avoid.